Lashtoniic Lash and Brow Serum is a serum used to enhance eyelash length, speed up growth, and add thickness to your lashes or brow hairs.
The serum is created and sold by Essy Beauty, not to be confused with Essie nail products.
Essy Beauty claims that their lash and brow serum can enhance the overall quality and look of your lashes.
They advertise their use of only natural ingredients to nourish proper hair growth, which also lowers risk of irritation from the product. They also claim that with everyday use, participants in a clinical trial reported up to a 55% increase in lash length.
Fake Amazon Reviews?
There are plenty of positive reviews available on Amazon for the product, however, 99% of the reviews are five stars and are all similarly written. This leads me to believe they were either paid for, or they are fake.
A couple verified reviews that included real photos seem to be in favor of the product, though there are also multiple photos of eye irritation occurring after use of the product. These instances were quite severe irritations and should be taken into consideration, especially as there is no full ingredient list available online.
Lashtoniic Side Effects
Mild to severe eye irritation, including but not limited to:
- Redness on surface of eyes
- Pain in eyes like burning, stinging, or soreness
- Watery eyes
- Blurred Vision
- Veins in eyes more prominent due to allergic reaction or irritation
- Itching, swelling, or redness of the area around the eye and the eyelid
WHAT YOU NEED TO KNOW
This serum comes in a thin, mascara-shaped tube. The tube is fitted with a chrome label and printed with the name, “Lashtoniic Lash and Brow Serum”. It is available in two sizes: 5 mL or 6 mL. It comes with a thin synthetic fiber brush-tip applicator, much like that of a liquid eyeliner, and is supposed to be applied directly along the lashline, much the same way as liquid eyeliner is applied. It comes in a small cardboard box printed again with the name, but it distinctly lacks an ingredients label. It is sold on Amazon.com by AsaVea for $24.99 USD.
Facts vs Claims
Essy Beauty claims on their Amazon listing that in a clinical trial, participants who used Lashtoniic serum every day for two weeks reported up to a 20% increase in lash growth. After 6 weeks of constant, every day, that number has gone up to 55% growth. They also claim to use all natural ingredients, despite not sharing the ingredients list with potential consumers on Amazon, AsaVea, or any other website for that matter.
They claim that their formula is specifically made to be “completely safe,” gentle, and non-irritating. This is a faulty claim, disproven by the multiple photos posted by verified paying customers who experienced severe eye irritation after using this product. The Amazon listing also touts the use of “Polygonum Multiflorum Extract.” Also called P. Multiflorum, this extract is used in East Asia and has been found in scientific studies to promote hair growth.
Concerns and Red Flags
As previously stated, a full ingredients list is not available anywhere online. This is a major red flag, especially for medicinal beauty products.
This product is classified as a beauty product, and beauty products are not regulated by the FDA for harmful ingredients or allergic reactions.
It claims to use only natural ingredients, so why not share the ingredients list?
Though the brand claims complete safety and gentleness, there are many accounts of people having allergic reactions or irritation from the product either getting in their eyes or being near their eyes.
This product is made for use specifically on the eyelid and lashline, so for it to have caused such a severe reaction when it came in contact with the customer’s eye is another red flag.
Essy Beauty also does not provide a website or any other way to get in touch with them concerning their product.
Lashtoniic serum is not a well-known and widely available product. It can be found on Amazon, but very little unbiased information is available to consumers about the safety of the product.
The very few unbiased reviews I found all report some level of eye irritation after using the product, ranging from mild stinging to severe irritation, swelling, and pain.
Not only is there a chance of damaging your eyes permanently, but if you do not use the product every single day, the results will fade after a while. It takes between 1 and 6 months for eyelashes to regrow a completely new set, so you will not see immediate results. The risk of putting your vision and eye health in jeopardy is not worth the price.
What’s better than Lashtoniic?
The most popular consumer choice in 2020 is Bioluma.
With a combination of proven ingredients, superb customer service and a 60-day money-back guarantee, Bioluma is making big waves in the eyelash growth world.
Find out why thousands of people are choosing Bioluma to achieve their eyelash growth goals, and why it’s also the editor’s top selection.
Read the Bioluma review here.